The field of OBGYN is constantly evolving to meet the changing needs of women’s health. We expect to see a number of key OBGYN trends that will continue to shape the field in the years to come, and below we have highlighted a few of those trends to watch in 2024.

Evolving Patient Populations

Millennials are the largest generation in American history, and they are starting to have a significant impact on the OBGYN industry.

  • Millennials are delaying childbearing. The average age of first birth in the United States is now 26.3, up from 22.7 in 1970. This is due to a number of factors, including economic uncertainty, the desire to focus on careers, and the rising cost of childcare.
  • Millennials are having fewer children. The total fertility rate in the United States is now 1.74, below the replacement rate of 2.1. This is the lowest fertility rate in American history.
  • Millennials are more likely to seek preventive care. Millennials are more aware of the importance of preventive care, and they are more likely to get regular checkups and screenings. This is leading to an increase in the demand for preventive OB-GYN services.

The aging population is another significant demographic shift affecting the OBGYN industry. As women live longer, they require ongoing gynecological care, including screening for cervical and breast cancer, management of chronic conditions, and support for menopause and postmenopausal health.

Females in the Field

Historically, the field of OBGYN has been male-dominated. However, in recent decades, the number of women entering the field has increased significantly. As of 2023, women make up over 50% of practicing OBGYNs in the United States. This trend is expected to continue, with women projected to make up over 60% of OBGYNs by 2030.

There are a number of reasons for the increase in female OBGYNs. One reason is that more women are attending medical school. In 2023, women made up over 50% of medical school graduates for the first time in history. Additionally, women are increasingly choosing to specialize in OBGYN with women comprising over 80% of OBGYN residents last year.

The Importance of Work-Life Balance

In recent years, there has been a growing trend among new OBGYN physicians seeking a better work-life balance. 

The demanding nature of the OBGYN field is undeniable. Physicians in this field face long hours, unpredictable schedules, and the constant pressure to provide high-quality care. This can lead to stress, burnout, and even physical health problems. In addition, the emotional toll of the job can be significant, as OBGYN physicians often deal with difficult and sensitive patient situations.

The desire for greater flexibility is also driving the demand for better work-life balance among new OBGYNs. Many new physicians are looking for positions that offer more flexible scheduling options, such as part-time work or telecommuting. This allows them to better manage their personal commitments, such as childcare or eldercare.

Finally, there is a growing awareness among OBGYNs of the importance of personal well-being. Physicians are increasingly recognizing that they cannot provide their best care to patients if they are not also taking care of themselves. This is leading to a demand for workplaces that promote a healthy work-life balance.

Finding Quality Candidates

Recruiting and retaining quality OBGYNs continues to be a challenge for many practices. The demanding nature of the specialty, coupled with an aging physician workforce and increasing patient demand, has created a shortage of qualified OBGYNs. 

To alleviate these challenges many providers are partnering with physician sourcing firms to provide a pool of pre-screened candidates that align with organizational culture to help ensure retention.

RM Medical Search has partnered with dozens of OBGYN practices over the last two decades to help find and place top tier physicians. If you have a current or upcoming need for OBGYN candidates, please contact us today.